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Audi A1 Beat Driver for iPhone

On Monday 19th April 2010 – AUDI AG launched the brand new Audi A1 Beat Driver app made exclusively for iPhone & iPod touch and which can be downloaded for FREE from the App Store.

Audi A1 Beat Driver is a rhythm based driving game delivering free new music from some of the best up and coming rock bands around the world including La Roux, The Rakes , Lo-Fi-Fnk and Torpedo. In total there are 9 fantastic FREE music tracks to choose from and enjoy.

In the game you steer your Audi A1 to collect the markers and avoid the hazards as you speed through a kaleidoscopic 3D world of sound and colour. Increase your score by collecting the bonus icons and don’t forget to clear your multiplier gauge (which builds up as you collect more points) to boost your multipliers and achieve the highest score possible.

The app comes with a number of features: get your name on the global Audi A1 Beat Driver leader board; challenge other players’ high-scores; post your scores to Facebook & Twitter; or alternatively choose to find out more about the stunning new Audi A1 – The next big Audi.

Kirk Ewing, creative director for VEEMEE, the developer behind the app explains,

“The Audi A1 is a small car with a big personality. If it were a music genre it would be more rock than pop and we wanted to bring that to life in this app. Music nowadays is such a big part of people’s in-car experience that we wanted to play with this idea but instead of listening to music tracks in the car, we put the car inside the music tracks.”

Kai Mensing, project manager at AUDI AG, concluded,

“We hope people really enjoy this FREE app with its entertaining game play, great new music and of course introduction to the newest member of the Audi family the Audi A1.”

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