New technology revolutionizes mobile-shopping experience for new-car buyers
Minneapolis, MN- (May 5, 2010) – AutoMotionTV, a leading provider of video technology solutions, today unveiled a new interactive marketing application (app) for Apple’s mobile devices. This innovative app creation tool provides a fast, cost-effective platform for automotive dealerships to establish a presence with mobile-device users.
Increasingly, dealers are seeking a way to establish a presence in the rapidly expanding mobile device market. However, mobile development costs, unpredictable timelines, and rigorous approval processes have hindered dealerships from creating their own mobile applications. Now AutoMotionTV’s media-based content publishing platform allows the creation and delivery of custom-built mobile apps. Vehicle videos, pictures, 360-spins and real-time dealer inventory create an immersive, interactive, customized user experience.
“Our new technology allows customers to interact with vehicle media in the palm of their hands,” explains AutoMotionTV president, Ben Anderson. “With the ability to touch, spin, and interact with the content, we have created an entirely new way for consumers to immerse themselves in a dealer’s inventory.”
AutoMotionTV’s turnkey solution allows mobile app creation within days, includes end-to-end support, and features a flat rate cost structure. In addition, the dynamic architecture of the system lets dealerships update product media in real-time, allowing them to simply push the new content to users, without having to re-develop or update the app.
A private AutoMotionTV product launch event took place on April 28th in Minneapolis. Company president, Ben Anderson, presented a keynote address to a host of manufacturers and national agency representatives. A webcast of the event can be found on the company’s website, at Go.AutoMotionTV.com.
AutoMotionTV’s platform is designed from the ground up to help automotive dealerships establish a presence in the mobile App market. From content creation to delivery and reporting, AutoMotionTV simplifies mobile development. The company’s iPad, iPhone app is an ideal fit for dealerships seeking a fixed price solution that delivers a relevant experience to mobile users.