California Blooms: order flowers directly from your iPhone

California Blooms App for iPhone/iPad Live Just in Time for Valentine’s Day

California Blooms (, the premier internet retailer of fresh, boutique-grown roses from the central coast of California, has launched a new iPhone app – just in time for Valentine’s Day! The CalBlooms App, currently available on the iTunes App Store for iPhone, iTouch and soon for the all new Apple iPad, allows customers to order the highest-quality, eco-friendly roses anytime and anywhere.

The launch of this new app distinguishes California Blooms as the first of 35,000+ businesses on the Yahoo! Merchant Solutions platform to develop and release an app for the iPhone. The app features include:

• Quick and easy ordering – most orders can be completed in 3 minutes or less
• The ability to save previous orders, as well as ship to and bill to addresses
• Order from anywhere at anytime over 3G or Wi-Fi

“Now there’s an app for Valentine’s Day heroics, as well as everyday special occasions,” commented Mark Skorlich, CEO of California Blooms. “With our new app, we are spreading the love – one iPhone user at a time. The CalBlooms App provides customers with mobile access to the perfect gift for the most important people and events in their life.”

The California Blooms app was created by Pervasent, a leading provider of iPhone solutions, who also created the wildly popular online ordering app for Chipotle Restaurants. “It was a pleasure working with Mark to create the CalBlooms iPhone app. We were particularly excited to work with Yahoo! and CalBlooms to build the first iPhone app that ties into Yahoo’s Merchant Solutions platform,” said Stuart Williams, CEO of Pervasent.

About California Blooms Eco-Friendly Roses:
California Blooms roses are grown exclusively by one of the most highly-decorated and world-renowned growers of hydroponic roses. Their growing philosophy and techniques focus on the art and hands-on experimentation of optimum growing, rather than producing mass quantities of generic roses. The family-owned farm has grown varietal roses for over seven generations, and utilizes eco-friendly methods that drastically reduce the demand for energy and water consumption (For further information on the eco-friendly growing methods –

About Pervasent:
Founded in 2000, Pervasent focuses on deploying creative and innovative solutions for businesses looking to exploit the iPhone and other mobile channels for their offerings. Pervasent specializes in best-of-breed user experience design that balances application performance with the bandwidth realities of today’s cellular networks. Over 50 applications developed by Pervasent are currently available on the iTunes App store.

About California Blooms:
Launched in 2009, California Blooms (, is the premier internet retailer of the freshest, boutique-grown and eco-friendly roses from the central coast of California for any occasion. California Blooms roses are delivered direct from the grower to anywhere in the U.S. within 24 hours of being hand-selected and cut, resulting in the superior quality and freshness of every bloom as compared to delivery times of upwards of 3-7 days for many of the larger floral retailers and florists.

California Blooms is part of the family of companies that includes, a casual clothing internet retailer featuring name brand T-Shirts, sweatshirts and polo shirts at reasonable prices.

Lauren Townsend/Allison Olmstead
TO Media Co.

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