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GLENFIDDICH SERVES UP iPHONE APPLICATION – Pioneering app for whisky knowledge at your finger tips

Glenfiddich – the world’s most awarded single malt Scotch whisky – today launches an iPhone application.  For those unable to visit Dufftown in Speyside Scotland where the founder William Grant and his seven sons built the distillery with their own bare hands, the app gives you a taste of its distinct heritage, let’s you in on the intricacies of the whisky making process and gives you everything you need to know about Glenfiddich’s range of flawless single malts.

Available to download for free, the app brings the Glenfiddich experience to everyone – from whisky novices to aficionados – from the touch of a button:

Dram Directory: A handpicked selection of UK bars and restaurants that serve Glenfiddich. The feature uses the iPhone’s built-in geolocation technology to determine the whereabouts of the user and then presents a list of venues where they can enjoy a local dram. The directory also includes a recommendation engine and ‘invite a friend’ option (via text message, Facebook or Twitter).

Glenfiddich Distilled: A pocket-sized companion to Glenfiddich’s award-winning whisky, providing a barrelful of information, fast-facts and videos at the user’s fingertips.

Malt Mastermind: A multiple-choice quiz on all things whisky and Glenfiddich related. Brush-up on your knowledge using the Glenfiddich Distilled feature, then take the Malt Mastermind challenge to get closer to becoming a connoisseur.

Jamie Milne, Glenfiddich UK brand ambassador, comments: “The launch of our iPhone app marks an exciting first for Glenfiddich. We pioneered the single malt category and have a long history of whisky innovation. We feel that the move into this space reflects our pioneering spirit and clearly differentiates Glenfiddich from our more traditional competitors.”

Download the app for free from the App Store for free here:  http://bit.ly/Glenfiddichapp

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