Apple sold 6.3 million iPhones in its just-reported fiscal fourth quarter. That compares with 1.1 million iPhones (of the original variety) sold in the fiscal fourth quarter of 2007, which was the device’s first full quarter of sales. That represents year-over-year growth of 527%. iPhone sales more than doubled from the fiscal fourth quarter of 2007 to the fiscal first quarter of 2008, which encompasses the holiday season.
Our colleague Matt Rossoff, who maintains the Digital Noise blog for CNET, breaks down the hockey stick phenomenon in iPhone sales by quarter:
- June 2007: 0.3 million (it was only on sale for two days in this quarter)
- Sept. 2007: 1.1 million
- Dec. 2007: 2.3 million
- Mar. 2008: 1.7 million
- June 2008: 0.7 million (limited stock, as the channel was being cleared for the 3G)
- Sept. 2008: 6.9 million.
And as another colleague, Tom Krazit, writes: “The iPhone isn’t just the third leg of Apple’s business that Jobs promised back it would become back in January 2007, when he introduced the iPhone and changed the name of the company from Apple Computer to Apple Inc. It’s now the single largest contributor to Apple’s bottom line.”