100% of Revenue Received by Developer to be Donated to Those Affected
Islamabad, Pakistan (December 22, 2010) – Over a 100 days after the devastating floods in Pakistan there are still millions of men, women and children in dire need of help. In order to prevent the more than 21 million lives destroyed by the flood from becoming a distant memory, a fledgling startup, we.R.play, is trying to raise awareness and funds for those affected through an iPhone and Facebook app available now online and in the Apple App store.
All of the revenue earned by we.R.play through Relief Copter will be donated for the rehabilitation of the Pakistan flood victims. Relief Copter is available on the Apple app store (http://itunes.apple.com/app/relief-copter/id404158691?mt=8) and on Facebook (apps.facebook.com/relief_copter).
The app, ‘Relief Copter,’ is a simple game in which users pilot an aid copter in order to drop relief crates accurately in order to progress.
we.R.play partnered with Bangladesh based G4R to develop ‘Relief Copter’ for iOS and Facebook. The app features 8 beautifully crafted levels depicting the landscapes of Pakistan. More importantly, it also features important facts and photos about the impact of the flood, and the Facebook version gives players the ability to share this information and donate to the flood relief effort.
“Through this application we wanted to play a small part in helping the people who lost everything when the floods hit,” said Kamil Waheed, Lead Developer we.R.play, “We hope to remind the world that the flood waters might have receded, but there is still a lot of work to be done to put the millions of lives affected back on track.”
The July 2010 floods in Pakistan covered nearly one-fifth of the region in water and affected more than 21 million people. Over 2,000 lives were lost and damages are estimated to be in the tens of billions of dollars. More information about the July 2010 floods in Pakistan can be found at http://en.wikipedia.org/wiki/2010_Pakistan_floods.
we.R.play is a startup focused on developing casual, fun and artsy games for mobile and social platforms. They also offer art and engineering services to companies looking to develop video games. For more information, please visit www.werplay.com.
Mohsin Ali Afzal
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