Apple’s push into the mobile advertising space could include tools to allow developers to simply integrate advertisements into App Store software for the iPhone and iPad.
Apple recently posted a new job listing seeking a “Senior Interactive Web Developer” for a position located in Boston. The job description provides some insight into Apple’s future plans in the advertising business, stating that the iPhone maker seeks to “redefine” ads on mobile devices.
The position will have the person develop a front-end Web user interface for “Development of compelling, interactive digital advertising experiences.” The Senior Interactive Developer will “be involved in client discussions, proof-of-concept coding, working with and adding to the existing framework, production deliverables and more.”
The details should come as no surprise following Apple’s acquisition of mobile advertising company Quattro Wireless early this year. Andy Miller, former CEO of Quattro Wireless, was named vice president of mobile advertising with Apple.
Last month, Apple also hired two experienced mobile advertising employees for high-profile positions in Europe. In Apple’s quarterly earnings conference call in January, Apple Chief Financial Officer Peter Oppenheimer said the purchase of Quattro Wireless was a step in allowing developers a “seamless way to make more money on their apps, especially free apps.”
While Apple is new to the ad business, its App Store for the iPhone, iPod touch and iPad includes a wealth of free applications available that are often supported by advertising. And with the huge success of the App Store, now with more than 140,000 options and counting, Apple sees advertising as an important revenue opportunity in the company’s future.
Prior to the Quattro purchase, Apple allegedly had discussions with competing mobile ad agency AdMob. That firm was eventually acquired by Google for $750 million, and the deal is pending approval from the U.S. Federal Trade Commission.