iPhone Application Review

Apple has just released a new version of the iPhone SDK Beta.

Here are the details as released by Apple:

The second beta version of the iPhone SDK is now available and includes Interface Builder, a powerful tool that allows you to visually build your interface and makes creating a UI as simple as drag and drop.
We’ve also added new sample code and updated documentation to the rich set of resources available to you in the iPhone Dev Center.

Log in to the iPhone Dev Center today and download the new version of the iPhone SDK.

On a site like iPhoneAppReview you may not understand the title of this post.  But let me explain, in one short article John Dvorak can bring more attention to a product and him self than a thousand press releases.

a recent article as an example
He likes to beat the war drum and gets the Apple faithful worked up, scratch a little of the chrome on the shinny Apple logo.  I think it’s great, because I get his schtick.  He does not pick his topics based on personal beliefs but on what is going to get a rise out of the community that he is attacking.  The easiest targets are Apple fans, most Apple faithful read his articles or headlines and froth at the mouth.  They discuss the idiot John Dvorak, they email his articles they go to his web site, they view his web ads, they watch him on TV, they make him money so that next month he can do the same thing again.

Boy Genius has posted numerous iPhone 2.0 screen shots on his web site. So, if you just can’t wait to see what Apple has in store for you, head on over to take a peak for yourself.

Reports floated around the net yesterday that Apple may be in discussion about a subscription based music service for the iPhone. Today Business Week has released a story and said, “Not so fast”.

While they believe the time may be right for an all you can eat service, they report that no official talks are under way at this time.
The fact is that iTunes in it’s current state helps sell hardware for Apple. But iPod sales are slowing and competition is increasing from the likes of Amazon and other music vendors that already offer a subscription based service.

In order to keep sales of the iPod up and get new people interested in the device Apple may be forced to look in to a subscription based model. If that happens they are more competition to the likes of satellite radio which will have an even harder time trying to define itself in the market place.

One of the developers who were invited to the Apple town hall meeting to show off their wares have launched a iPhone friendly web site. Epocrates, they are best known for creating software for doctors to use as a resource on their jobs, but I like to have information available about any prescriptions I am given as well.

You can currently look up:

• Dosing
• Interactions and Adverse Reactions
• Safety/Monitoring
• Pharmacology
• Retail Pricing

The site looks great on the iPhone and will hopefully stay around after their native application is released in June.

Check out the site on your iPhone at
http://online.epocrates.com/public/mobile/iphone/