Occipital, a development team with just two employees, has managed to earn more than $1 million from the success of its $2 iPhone application RedLaser. The software uses the iPhone’s camera to scan the barcode of an item, and then searches online to find better deals for the product.
After a slow start with no publicity, RedLaser became one of the best-selling applications on the iPhone by the end of September. Currently, according to MobileCrunch, the software is selling about 6,000 copies per day, and has earned well over $1 million in revenue from more than 750,000 downloads. It has been consistently in the top 5 paid applications of the App Store for the last three months.
“Co-Founder Jeff Powers says that though the app hit the market in May, it wasn’t getting any traction,” the report said. “After releasing an update to the app which made it ‘actually work,’ according to Jeff, they saw a dramatic increase in sales. This was despite the fact that they did nothing different upon the re-launch and got almost zero press pickup when they updated the app. The hypothesis is that this came entirely from word-of-mouth sales, which is probably a good bet. Who wouldn’t want to show off to their friends the cool new barcode-scanning price-checking app on their phone?”
This week alone, the application has been featured on Martha Stewart Living and in The Wall Street Journal. Occipital plans to release more App Store software in the future.
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