Sideways Releases TapTilt, First On-Device iPhone Magazine App

CLEVELAND, MAY 6, 2010 – The first magazine designed around and written for the iPhone and iPod Touch is now available as an app.

Unlike many magazines which have simply converted print to digital, TapTilt takes full advantage of the devices’ capabilities to present stories that are immersive and engaging in ways that print alone is not.

“Like a print magazine, TapTilt includes articles and regular features; unlike print, it delivers stories in the mediums that fit best – whether that’s text, video, audio or photography,” said Jim Sweeney, editor-in-chief of TapTilt. “It’s the first magazine designed specifically for the iPhone and Touch, with features and columns that entertain readers and enhance their enjoyment of the devices.”

The first-of-its-kind on-device magazine includes regular sections such as:
* Music and Games – Weekly video reviews of the latest releases and best gaming apps
* Travel – Monthly columns on using the iPhone to plan and enhance travel
* iPhoneography – Monthly columns on taking better pictures with the iPhone, including video and slideshow instruction
* Tips & Tricks – Short instructional videos on how to accomplish different tasks on the iPhone
* iMazing – Unusual apps and strange things the iPhone and iTouch are used for
* What’s on Your iPhone – Guest-contributed columns on the five apps they can’t live without
* Wallpaper – Free weekly wallpaper downloads

The premiere TapTilt issue also includes the following features:
* Green Thumb App – A gardening expert on the best gardening-related apps, including a national calendar of horticultural events and a video guide to what gardeners should plant now
* Art and the iPhone – In-depth look at a popular art app, Brushes, a highly-refined form of finger painting that has been used to produce covers of the New Yorker magazine
* Take Me Out to the Ballgame – Reviews of several apps to bring along to the ballgame with a calendar of significant dates in the baseball season and interactive map of all baseball parks with links to view schedules and buy tickets

A new issue of TapTilt will be available at the beginning of each month with wallpapers, music and game reviews updated weekly. The May issue is now available in the iTunes App Store for $1.99. A demo can be found on YouTube at

About Sideways
Sideways transforms books into immersive experiences on digital tablets and mobile devices. Leveraging unique multi-media capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books. Developing original content with forward-thinking book publishers and authors, the company’s M3 publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to “how to” and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence, and on-device experimental magazines TapTilt for the iPhone and iPadia for the iPad. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing. Stack started the first online bookstore in 1992 – – which was acquired by Barnes and Noble. Wing was formerly the CEO of and editor at Rolling Stone,, and New York Woman. For more information, visit

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