Will the iPhone Make Teddy Bears Obsolete?

** Will the iPhone Make Teddy Bears Obsolete? **

Children have played with dolls, teddy bears and stuffed toys for generations.
A new breed of digital alternatives are winning the hearts and minds of children.

New York – With its most recent update on May 4, Animal Phone – the iPhone App For Kids, is winning over kids with realistic interaction, and parents with an ability to positively engage their children.

Before they even learn to walk, children are now swiping and tapping their way across the entire catalogue of kids apps. From virtual tea parties to simulated phone calls with animals, the latest apps are shifting imaginative play from the toy box to the App Store.

“My daughter fell in love with ‘monkey’ … to her, he was real” writes Heather Camacho, a stay-at-home mother and reviewer for, of her daughter’s experience with the iPhone app Animal Phone.

Camacho noticed her daughter forming an emotional attachment to the character Graham Gorilla. “She tried showing him her toys and even took him with her when she was doing something naughty.” In fact ‘Graham’ was so real to her daughter that “she told him to be very quiet while she was going where she shouldn’t be.”

The app Animal Phone lets children make pretend phone calls to talkative and touchable animated characters. Different from other character apps, Animal Phone presents children with a re-imagined phone book interface where they can make and receive calls. Animals even leave voice mails from time to time.

Heather Leister, known online as the blogger behind writes of Animal Phone, “children will have the feeling that they’re making and receiving calls on an iPhone.”

Previously, young children invested their emotions in physical toys like teddy bears and dolls. But thanks to a strong sense of realism, digital characters like Graham Gorilla are finding a place in their hearts too.

Ross Sharrott, a Director at Long Weekend the publisher of Animal Phone, said of the new version “We wanted kids to make friends with the characters in Animal Phone, like the way we felt about our teddy bears as children. Based on parents’ feedback, I think we’ve done it.”

According to Dr Laura Kauffman on, a counseling psychologist specialising in supporting kids and teens, “research has shown that pretend play is very important for a young child’s development,” adding that “pretend play inspires the imagination and thinking skills.”

Unlike games with structured levels and goals, apps that are believable and ‘open ended’ put children in the driver’s seat. Kauffman says “pretend play naturally involves the question, ‘And, what happens next?’ If the right creative materials are available, the sky is the limit!”


Media Contacts

(US) Ross Sharrott
+1 (609) 388-1593

(Asia) Paul Chapman
+61 (435) 490-300

App Store
Press Kit

About Long Weekend LLC

Originally founded during a five-day holiday in Tokyo, Long Weekend is a location independent developer of mobile software. Long Weekend is dedicated to creating unique & memorable software experiences for mobile devices. A frequent contributor to open source projects, we lecture on mobile software development at university and are hard at work building a “secret weapon” to make animation on iOS easy!

About Conduct

Conduct offer services in the three key areas of the digital arena: Online, Mobile and Creative. They excel in creative, digital strategy and technical delivery expertise to develop mobile and web applications underpinned by a user experience and strong project management approach. Founded by Charlie Pohl and Simon Krambousanos, Conduct’s first iPhone app was the award winning ‘The Hidden Park’.

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