See It, Snap It, Snag It
Zavvi.com revolutionises on-the-go shopping with iPhone App
This week Zavvi.com launches its highly anticipated iPhone app, which showcases an innovative new form of visual search technology. The pioneering free application will now allow Zavvi.com customers to photograph consumer goods on the move and buy that product instantly from the site.
The technology ‘recognises’ over 500,000 of Zavvi.com’s most popular products and has the ability to process pictures taken from magazines, billboards, or even an item in-situ. This revolution in mobile commerce gives iPhone owners the opportunity to make a purchase in a matter of clicks, no matter where in the world they are.
The Zavvi.com app provides immediate mobile access to its extensive catalogue of lifestyle and entertainment products, including Games, DVD & Blu-ray, consumer electronics, fashion brands and more.
The application also offers exclusive deals, promotional vouchers and personalised recommendations. A quick shake of the iPhone delivers a selection of the best deals of the day whilst customisable options allow consumers to add their own favourites to a ‘wish list’ and send ideas to friends via email or social media networks such as Facebook and Twitter.
Richard Chapple, Commercial Director of The Hut Group said: “We’re very excited about the new Zavvi.com app. We’re connecting social media, magazines, billboards and brands and bringing the world of entertainment to customers at the touch of a button.”
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